Rick is an ambassador for design thinking and activating creative culture. He has lived in four different countries and ten different cities; from New York to Buenos Aires. This experience has allowed him to see how design transcends barriers, languages and cultures. Rick believes that design needs to push beyond the visuals, beyond the experience, and beyond the screen. When done properly, design brings a positive force for change, both in a business and in human daily life.
You can read more about his perspective's on design on Medium or book time with him for mentorship on ADP List.
Skills
Accessibility
Collaboration
Design Systems
Interaction Design
Prototyping
Visual Design
Product Strategy
User Research
Growth Design
Sprints & Workshops
Tools
Pencil & paper
Figma
Framer
Protopie
Webflow
Adobe Photoshop
Adobe Illustrator
Spline
Design Principles
01.
Lead With Empathy
Context setting: Understand the user's needs, goals, and pain points through research and observation. Usability: Create designs that are easy to learn, use, and remember and acessible.
02.
Cognitive Essentials
Mental Model: Design interfaces that align with users' mental models of how things work. Perceptual Principles: Use visual hierarchy, color, and typography effectively to guide the user's attention. Cognitive Load: Minimize the cognitive effort required to complete tasks. Error Prevention: Design to prevent errors and provide clear error messages.
03.
Effective Communication Always
Always remember that great design starts with trust. Empathy: Understand stakeholders' perspectives and goals. Transparency: Be open and honest about challenges and limitations. Collaboration: Encourage collaboration and feedback from stakeholders.
04.
Launch & Land
Iterative Design: Continuously test, learn, and refine designs based on user feedback. Feedback: Provide immediate feedback to user actions. Analytics: Analyzing user behavior data can provide insights into user preferences and help optimize the user experience.
